Monthly Archives: February 2013

Apple’s Ive says the words we use impacts the pathway you go down…

By | 2017-09-06T19:21:59+00:00 February 20th, 2013|Uncategorized|

Impactful Words “If we’re thinking of lunchbox, we’d be really careful about not having the word ‘box’ already give you  bunch of ideas that could be quite narrow. You think of a box being a square, and like a cube. And so we’re quite careful with the words we use, because those can determine